EGO

EGO Case Study – Luxury Lifestyle Brand Platform

A luxury lifestyle brand platform combining social content with competitive gameplay, allowing users to showcase fitness achievements and compete in head-to-head battles.

Project Details

Client

EGO

Industry

Social / Fitness Technology

Timeline

12 Weeks

Project Overview

A luxury lifestyle brand platform combining social content with competitive gameplay, allowing users to showcase fitness achievements and compete in head-to-head battles.

What We Built

We designed and built a full-featured MVP featuring Instagram-style feed with stories, video content, and social interactions, head-to-head battle system where users compete for ratings, peer rating mechanism with positive/negative score tracking, comprehensive profile system with stats (followers, posts, rankings), dark mode UI for modern aesthetic, onboarding flow with authentication, and settings/preferences management including language options.

The Challenge We Solved

The fitness social media space is crowded with apps that either focus purely on tracking or purely on content sharing. EGO needed to differentiate by combining social content with competitive gameplay—allowing users to showcase fitness achievements, compete in head-to-head battles, and earn ratings from peers. The challenge was creating an engaging MVP that balanced social features with gamification without overwhelming users.

Technology Stack

Built with cutting-edge technologies and modern frameworks

React Native

Firebase

Node.js

TypeScript

MongoDB

Git

Project Gallery

Visual materials and project screenshots

User Profiles & Ratings

Dark Mode UI

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